GenNow Network Tampa Bay’s select group of honorees, affectionately titled High Rollers, are a group of emerging and established leaders who have been nominated by their peers to be one of the faces of American Cancer Society Bet On A Cure Event. Our High Rollers serve as an extension of the American Cancer Society to help us advocate and spread our mission. They know their way around town, are well-connected, and are philanthropic leaders in their communities. They want to influence their surroundings to help us end cancer as we know it, for everyone by raising a minimum of $2,500.